What people have said about us


"very interesting and thought provoking"


"your enthusiasm was apparent and certainly grabbed my attention"


"All brilliant used some great anecdotes to illustrate points"

  • Tara Bennet Goleman

    Just as diamond is coal transformed, so clear awareness can arise from our confusion.

  • Ayn Rand, Novelist, 1905 - 1982

    Happiness is that state of consciousness which proceeds from the achievement of ones values

  • Norman Thomas, 1864 - 1968

    The secret of a good life is to have the right loyalties and hold them in the right scale of values

  • Albert Camus, 1913 - 1960

    If, after all, men cannot always make history have meaning, they can always act so their own lives have one.


Proof of the Pudding


The proof of the pudding is in the eating…. or so it has been said for around 500 years at least. So while I am wildly over excited about the reach of this year’s Values at Heart: Peru, India, the US, the UK, Germany, Canada, Australia, Norway and all in less than 5 days; I feel it behoves me to share a little more about all this values stuff which I love so much.

Values sit in the limbic system in the brain. This means that they are closely interwoven with our emotions and form part of how we determine what we feel about things. This area of the brain is unconscious which makes it difficult for us to ‘know’ what our values are just by thinking about them because ‘knowing’ takes place in the conscious mind.

Another aspect of the processing that goes on in the limbic system is that it takes place without using language – no words/vocabulary are involved in formulating the ideas. So even when we feel passionately connected to our values they can be very very difficult to put into words.

Does it matter if we can’t put our values into words?

Well that depends.



Is life essentially great and do you feel fulfilled and connected with some purpose or other which transcends your here and now?

If ‘Yes’ then I suppose it doesn’t really matter if you can not accurately wrap words around the ideas that matter most to you as a unique individual human being.

If, however, you have a nagging sense that

  • there could or should be ‘more’
  • if only you could see why some things seriously wind you up and other things make your heart sing it would all make more sense
  • there are things which you can’t quite put your finger on that are really important to be able to share with the people that matter most to you

if any of those things are true then a deeper insight into your values could be a very good move in my opinion.

My first exposure to the AVI – the instrument behind the values profile available free through Values at Heart until 14th February – was in December 2004. I was fortunate to have the experience of being guided through the process of making sense of my results by Michael Henderson, Corporate Anthropologist.

It quickly became clear that I was pouring a lot of my energy into prioritising the value of ‘Endurance/Patience’. Now there is nothing wrong with this value in itself – indeed there is nothing wrong with any value. For me, however, it was coming into play in situations where a different value would have led to more positive experiences.

Endurance/Patience is something which gives you the strength to grit your teeth and get through something which may be very hard; it ensures that no matter what the final goal is reached and the job gets done. That’s fine in many situations but not in every situation. My Endurance/Patience value was out of balance with the way I actually wanted to live my life but because I couldn’t seen it consciously I was unable to do anything to change…….until I got my values profile.

All of a sudden it made sense: why I found certain things so very draining when other people could make light work of the same task and still get it done…. even at the simplest everyday level such as trying to get the kids to finish playing and sit up for their tea – everything turned into something gruelling that had to be endured as opposed to enjoyed.

So I changed it.

I took Endurance/Patience – said thank you very much you got me through some tough stuff but now I need a different way – then I made a conscious choice to channel that energy and attention into Simplicity/Play. Now instead of gritting my teeth and calling out a third, or fourth (or fifth) time for the children at tea time I would toss a tea towel over my arm and pretending to be a waitress invite the lovely Mademoiselles to come through for their dinner in an exaggerated French accent – they were distracted and entertained then generally came through the first time of asking.

“Not everything that is faced can be changed, but nothing can be changed until it is faced” this quote from James Baldwin really says it all.

If you do not know which values you are prioritising above all others and therefore how they shape the range of things that you see and think and feel each day how can you take your life in hand and mould it?

“Life is raw material. We are artisans. We can sculpt our existence into something beautiful or debase it into ugliness. It’s in our hands.” Cathy Drinkwater Better

So if you would like to know your values until 14th February you can visit www.magmaeffect.com and use the AVI to create your very own complimentary Values at Heart profile. If you are reading this after 14th February and now feel the need to explore your values in a meaningful way then please get in touch This email address is being protected from spambots. You need JavaScript enabled to view it.

“Happiness is that state of consciousness which proceeds from the achievement of one’s values” Ayn Rand

So, how value-able are you…..really?

The Diamond Hidden Within Us



Diamonds. Strongest, hardest, and the most highly prized crystal to be found anywhere.

Diamonds and the Magma Effect™. A dynamic relationship exists between diamonds and magma