What people have said about us


"you certainly made it very lively"


"your enthusiasm was apparent and certainly grabbed my attention"


"Excellent delivery - presentation style easy/relaxed/knowledgeable"

  • Tara Bennet Goleman

    Just as diamond is coal transformed, so clear awareness can arise from our confusion.

  • Ayn Rand, Novelist, 1905 - 1982

    Happiness is that state of consciousness which proceeds from the achievement of ones values

  • Norman Thomas, 1864 - 1968

    The secret of a good life is to have the right loyalties and hold them in the right scale of values

  • Albert Camus, 1913 - 1960

    If, after all, men cannot always make history have meaning, they can always act so their own lives have one.


What are values


At their simplest values are those things we want to have in our lives so much that we put them above other things. So if I was a person who placed high value on looking great I might well spend a pay rise on a new outfit whereas someone else who valued excitement might spend it on water skiing lessons.

In 1979 Rokeach defined values as “abstract ideas” that represent a person’s beliefs about modes of conduct or ideal end states, but are not associated with any particular object or situation. More recently Schwartz (1992) suggested that values represent concepts or beliefs about desirable end-states or behaviours that transcend specific situations, guide selection, or evaluation of behaviour and events, and are ordered by relative importance.

Michael Henderson and Dougal Thompson from Values at Work say that values are simply “the sum of our preferences and priorities”. Preferences are what we would rather have in our lives than do without. Priorities indicate how important each preference is in relation to another.”

There are 128 distinct values held dear by people all over the world. Each person has their own unique overall values profile but everyone has a key set of central values that are the principle invisible drivers of their attitudes and behaviours. One way of uncovering exactly what those values are is to complete the AVI – an online questionnaire. If you would like to know more about the AVI please do contact us.

The Diamond Hidden Within Us



Diamonds. Strongest, hardest, and the most highly prized crystal to be found anywhere.

Diamonds and the Magma Effect™. A dynamic relationship exists between diamonds and magma